Cookies Notice

Last Updated: March 16, 2026

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

Types of cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie Duration Description
fs-consent-ad_storage 4 months

cookies)These store the user's consent preferences for different categories.
fs-consent-ad_user_data 4 months

These store the user's consent preferences for different categories.
fs-consent-ad_personalization 4 months

cookies)These store the user's consent preferences for different categories.
fs-consent-analytics_storage 4 months

These store the user's consent preferences for different categories.
fs-consent-functionality_storage 4 months

cookies)These store the user's consent preferences for different categories.
fs-consent-personalization_storage 4 months

These store the user's consent preferences for different categories.
fs-consent-security_storage 4 months

cookies)These store the user's consent preferences for different categories.
_cfuvid session Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_lfa 1 year This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
__cf_bm 1 hour This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
AWSALBTGCORS 7 days

Amazon Web Services load balancer cookie used to route traffic to the same server for a consistent session.
AWSALBTG 7 days

Amazon Web Services load balancer cookie used to route traffic to the same server for a consistent session.
__testPartitioning session

A technical cookie used to test if the browser supports partitioned storage.
visid_incap_* 1 year Incapsula sets this cookie to provide cloud-based website security services.
incap_ses_* session This is an Incapsula DDoS Protection and Web Application Firewall cookie that is used to relate HTTP requests to a certain session.
nlbi_* session The Hotels Network sets this cookie to improve security and provide load-balancing to ensure that a client's requests are sent to the same origin server.
AWSALBCORS 7 days

Used by AWS to ensure sticky sessions when using Cross-Origin Resource Sharing.
cookieyes-consent 1 year CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
wf-csrf session WebFlow sets this cookie for the security of the website and visitors.
wf-csrf.sig session WebFlow sets this cookie for the security of the website and visitors.

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Cookie Duration Description
li_gc 6 months Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc 1 day LinkedIn sets the lidc cookie to facilitate data center selection.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie Duration Description
trd_cid 1 year

Part of the Trinity Audio analytics framework, this cookie stores a "Campaign ID" or "Client ID" to help website owners understand which specific audio players or content campaigns are performing best.
_zitok 1 year

Likely related to Ziff Davis or similar B2B intent tracking
trd_gavid_2745 1 year

This cookie is associated with Trinity Audio. It is used to assign a unique ID to the visitor to track engagement with audio content and text-to-speech players across different sessions. The numeric suffix (2745) is typically a specific account or widget ID for your website.
trd_gvid 1 year

Used by Trinity Audio to track unique visitors and user interactions with audio players.
trd_vid_2745 1 year

Used by Trinity Audio to track unique visitors and user interactions with audio players.
trd_vid_l 1 year

Used by Trinity Audio to track unique visitors and user interactions with audio players.
trd_vuid_l 1 year

Used by Trinity Audio to track unique visitors and user interactions with audio players.
trd_ma_cookie 12 hours

Used for media analytics tracking.
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
__hstc 6 months Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk 6 months HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
__hssrc session HubSpot cookie sets this cookie to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hssc 1 hour HubSpot sets this cookie to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (which  increments with each pageview in a session), and session start timestamp.
vuid 1 year 1 month 4 days Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
_lfa_test_cookie_stored Less than a minute

A test cookie for LeadFeeder/Dealfront to identify if the tracking script is working.

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Duration Description
AWSALB 7 days AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

Advertisement

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Cookie Duration Description
_gcl_au 3 months Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.
bcookie 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
test_cookie 15 minutes doubleclick.net sets this cookie to determine if the user's browser supports cookies.
IDE 1 year 24 days 1 minute Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
referrer4a_001 1 month

Often used by affiliate networks or ad trackers to identify the source of the traffic.
TRINITY_USER_DATA 1 year

Stores user-specific data for audio advertisement targeting.
TRINITY_USER_ID 1 year

A unique identifier for tracking audio player ad impressions.

Manage cookie preferences

You can modify your cookie settings anytime by clicking the 'Consent Preferences' button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

If you are using a different web browser, please refer to its official support documentation.

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US